Behavioural Finance can be thought of as the bridge between finance and psychology.

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“The investor’s chief problem – and even his worst enemy – is                     likely to be himself”

Benjamin Graham, “the father of value investing”.

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Unfortunately, Benjamin is probably correct. Understanding psychology in a financial context enables investors to identify and understand biases and behaviours that can lead to poor investment decisions and either avoid them or beneficially exploit them.

 

www.behaviouralfinance.com was created to help investors understand biases and make better investment decisions.

 

 

 

 

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The information is especially relevant for SGIS as a majority of the investment solutions we offer utilise an AI & Machine Learning investment engine to drive decision making rather than relying solely on humans.